Vaccine Website Utilizes Social Media Component, Increases Acceptance Among Pregnant Women

A study that will be published in the December 2017 issue of Pediatrics discovered that pregnant women who were provided with web-based information on vaccines that allowed social media interaction were more likely to vaccinate their infants on time as compared with others included in the study.

The results of the study, ‘Web-based Social Media Intervention to Increase Vaccine Acceptance: A Randomized Controlled Trial’ were recently published by the American Academy of Pediatrics.

The study was published on November 6th, 2017 and enrolled 888 Colorado women in their third trimester of pregnancy and assigned them randomly to one of three groups.

One group was given a website with factual vaccine information and interactive social media components; the second group was given access to a website with vaccine information, but no social media; and the third received usual care.

Infants of the study participants were followed from birth to age 200 days.

Researchers learned that 92.5 percent of infants who were among the first group (mothers provided with vaccine website and social media interaction) were up-to-date with their vaccinations as compared with 86.6 percent of infants whose mothers received usual care.

The study also found 91.3 percent of infants from the website-only group were vaccinated on time.

Parents were more likely to use social media to ask experts to address their specific vaccination concerns, rather than to interact with other parents.

The authors concluded that the interactive, informational interventions administered outside the physician’s office during pregnancy can improve vaccine acceptance.

Michaela Madison Reporting

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