(U.S.) – The popular video social media platform, TikTok announce this week that it is enhancing parental controls on the platform.

The growing social media platform released a statement on April 15th explaining:

“More than ever, families are turning to internet platforms like TikTok to stay entertained, informed, and connected. That was, of course, happening before COVID-19, but it has only accelerated since the outbreak began and social distancing brought families closer together. The embrace of platforms like ours is providing families with joint tools to express their creativity, share their stories, and show support for their communities. At the same time, they are often learning to navigate the digital landscape together and focused on ensuring a safe experience.”

The platform has released a new feature called Family Pairing, which allows parents to link their kids’ accounts to their own. This means parents will be able to disable direct messages, set screen time limits, and turn on restricted content mode.

This is a shift in priorities as it related to safety and security on the platform when you consider the company aid $5.7 million to the Federal Trade Commission in February 2019 ver alleged violations of a children’s privacy law. The settlement noted allegations against TikTok in which the company allowed users under 13  years old to sign up without parental consent. The company has since made changes to ensure they are in compliance with that law.

Direct Message from TikTok:

“With families in mind we’ve taken a number of steps over the past year to improve and enhance our teams, policies, controls, and educational resources. We’ve made our policies more transparent and accessible, grown our trust and safety teams, built upon the resources in our Safety Center, and partnered with leading online safety organizations including the Family Online Safety Institute, ConnectSafely, National Center for Missing and Exploited Children, and the PTA.

Today, we are advancing our commitment to building for the safety of our users by introducing Family Pairing, which allows parents and teens to customize their safety settings based on individual needs. Family Pairing enhances our suite of safety tools and complements our work to provide greater access to product features as users reach key milestones for digital literacy. It is part of our continued work toward providing parents better ability to guide their teen’s online experience while allowing time to educate about online safety and digital citizenship.

Many users start their creator journey at 13 and are introduced to a wider array of app options for download, making it a critical time for teens and their families to learn about digital literacy and smart online behavior. In addition to Family Pairing, TikTok already offers a number of resources to support users on this journey, including educational safety videos and parental guides like our Top Ten Tips for Parents. We also encourage parents to talk with their teens about the code of conduct outlined in our Community Guidelines to help them understand what responsible community behavior looks like, how to identify and report content that may be in violation, and what it means to be positive digital community members.

Family Pairing, which will be rolling out over the coming weeks, will allow a parent to link their TikTok account to their teen’s and set controls including:

• Screen Time Management: Control how long your teen can spend on TikTok each day. In addition, TikTok has partnered with top creators to make short videos that appear right in the app and encourage users to keep tabs on their screen time. These fun videos use the upbeat tone our users love while offering a suggestion to take a break and do something offline, like read a book.

• Restricted Mode: Limit the appearance of content that may not be appropriate for all audiences. Even without Family Pairing enabled, parents can help their teen set Screen Time Management and Restricted Mode by visiting the app’s Digital Wellbeing controls at any time.

• Direct Messages: Restrict who can send messages to the connected account, or turn off direct messaging completely. With user safety in mind, we have many policies and controls in place for messaging already – for example, only approved followers can message each other, and we don’t allow images or videos to be sent in messages. Starting April 30, we will be taking those protections one step further as relates to younger members of our community, and automatically disabling Direct Messages for registered accounts under the age of 16.

We are committed to giving parents insight into, and control over, how their teens use TikTok and helping facilitate important conversations within families about the responsible navigation of digital platforms. We believe these options promote a safer and more trustworthy experience for our users of all ages, but our progress in this area is also never finished. We look forward to working with all our stakeholders as we continuously seek to improve through new features and resources to help our community manage their digital experience.”