ArtsThrive Program Returns with a Focus on Marketing

(5 Minute Read) New Philadelphia, Ohio – Returning for a second time, the ArtsThrive Program will focus its learning objectives on marketing topics for artists and creative individuals and businesses.

The series of three workshops were decided based on feedback from artists that participated in the first ArtsThrive series and a poll that was offered on Tuscarawas Arts Partnership’s website and social media.

The Tuscarawas Arts Partnership (TAP) received a grant award from the Ohio Arts Council to help fund its newest program, the ArtsThrive Program. The ArtsThrive Program is a series of FREE professional and business development workshops tailored to the creative individual and business needs of Tuscarawas County artists. The goal of the program is to provide resources and tools for the artist’s tool belt to help their art career or business advance further in Tuscarawas County and beyond. People can sign up through TAP’s website to attend and participate in the ArtsThrive Program. The program will be held at My Museum Tattoo Studio’s auditorium and gymnasium space (935 Tuscarawas Ave NW, New Philadelphia, OH 44663). The three marketing workshops will cover the following topics:

  1. Marketing is Storytelling: Creating Your Main Character (Saturday, March 7, 2020, from 9:00 AM – 12:00 PM)

  2. Stand out: Know Your Audience and Your Competition (Saturday, April 4, 2020, from 9:00 AM – 12:00 PM)

  3. Marketing Strategy: Where to Put Your Efforts (Saturday, May 2, 2020, from 9:00 AM – 12:00 PM)

The ArtsThrive Program will offer in-depth information that will help creative individuals and organizations and businesses take a look at their business with new knowledge in topics such as creating a brand personality, finding their niche market, social media 101, sales funnel through email campaigns, and more. With access to these free educational workshops, the goal is to provide Tuscarawas County artists and arts organizations helpful information and resources as they strive to thrive in their artistic careers.

Tuscarawas Arts Partnership’s ArtsThrive Program is made possible in part by state tax dollars allocated by the Ohio Legislature to the Ohio Arts Council (OAC). The OAC is a state agency that funds and supports quality arts experiences to strengthen Ohio communities culturally, educationally, and economically.

TAP’s mission is to create and support environments that awaken, empower and inspire. TAP’s vision is to promote a visible, sustainable, local arts culture through advocacy, education, and funding. This can be accomplished by encouraging the arts to thrive across Tuscarawas County, and encouraging partnerships between the arts with other art, business and community agencies to create positive impact and benefits throughout the county.

TAP can be reached at: tuscarawasartspartnership@gmail.com

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