(Dover, Ohio) – – Community Mental Healthcare has announced it has rebranded and is in the process of changing its name to SpringVale Health Centers. The new name reflects the agency’s growth and continued expansion of healthcare services.
“Our current approach to healthcare extends beyond what our former name implies – that we
only provide behavioral health services,” said JJ Boroski, Executive Director at SpringVale Health
Centers. “While we continue to offer comprehensive behavioral health services, we also provide primary care and dental services, as well as a new in-house pharmacy.”
Boroski said rebranding has been an objective for the agency since it opened its health center in
2016. The decision to rename the agency was officially approved by the agency’s board of
directors in February 2020 – just a few days before the COVID-19 epidemic safety measures went into effect. Uncertainty and caution on behalf of the agency’s leadership delayed implementation of the new name until this past summer.
Before changing the name to SpringVale Health Centers, the agency had been operating under
two names: Community Mental Health Care and Community Family Health Center, a Program
of Community Mental Healthcare. This, said Boroski, caused confusion in the community and
made marketing efforts difficult.
“Internally, our providers and staff at all of our locations have been working collectively to
provide individualize care for those utilizing our services,” Boroski said. “However, people
learning about our services for the first time are often confused by the two names. Bringing all
of the services under one name should clarify that our providers work collaboratively and with
a holistic approach to healthcare.”
The agency worked with Whitemyer Advertising in Bolivar, Ohio, to develop the new name. The
logo was developed by Agape Photography in Canton, Ohio. A new agency website, which is
being developed by NexLevel Design in Dover, will be launched in the coming weeks.
“This is a historic change for our agency, but the core of our organization remains the same”
said Miles Riley, Director of Marketing and Fundraising at SpringVale Health Centers. “We are
still the same locally operated nonprofit healthcare provider the community has trusted for
over 50 years. We have not been acquired by another organization and we have no plans to
pursue that course of action. The reason for the name change is simple: we’re growing.”
Riley said the rollout of the new name is being implemented in phases.
“Changing the name of our agency is not something that happens overnight,” Riley said. “Over
the next few days, weeks, and months you’ll see changes around our agency. New signs are
being fabricated for all our locations. Our web-based and printed marketing tools are currently
in development. Soon, when you call us, you’ll hear our receptionists using our new name when
they answer the phone. Our plan is to rollout the new name in a way that doesn’t confuse
anyone who has become accustomed to our former name.”
SpringVale Health Centers accept Medicaid, Medicare, and private insurance. A sliding- fee
scale (self-pay) is available for those who may not be covered otherwise. All ages are welcome.
For more information, call SpringVale Health Centers at 330.343.6631.
SpringVale Health Centers are headquartered at 201 Hospital Dr., Dover, Ohio 44622. The
agency also has offices in New Philadelphia and Carrollton. SpringVale Health Centers are
licensed by the Ohio Department of Mental Health and Addiction Services (OHMHAS) to
provide outpatient behavioral health, substance abuse, and crisis services and is designated as
a Federally Qualified Health Center (FQHC) by HRSA, an agency of the U.S. Department of
Health and Human Services. With funding from HRSA, CMH provides primary care and dental
services. SpringVale Health Centers are partially funded, in whole or in part, by the Alcohol,
Drug Addiction and Mental Health Services Board of Tuscarawas and Carroll Counties.